Strategic Planning

Influence Marketing will work with you to create a detailed digital media strategy. We consider your business goals,target audience, and local market. From there, we create a customized digital strategy that aligns with your overall objectives and utilizes media implementation strategies that maximize your campaign’s effectiveness.

Content Creation

Once clear marketing objectives have been established, compelling copy and appropriate visual imagery will be created to communicate the message and encourage a strong viewer response. A full range of dynamic, animated digital ad sizes are produced to accommodate all media channels.

Demographic Targeting

Ideal customer profiles are determined based on desirable attributes such as age, gender, lifestyle and location. Strategies are developed to reach those ideal customers when they are actively online.

Media Placement and Optimization

Influence Marketing’s DigitalSMART program takes care of all digital media placement and constantly monitors all ongoing campaigns, making real-time adjustments to the campaign in order to optimize its effectiveness.

GEO Fencing and OTT Capability

DigitalSMART offers a number of advanced tactical capabilities such as geofencing, the ability to reach viewers based on their physical presence at a specific location, and Over-The-Top (OTT) advertising, the ability to deliver messages directly to viewers through internet video streaming services.

Reporting and Tracking

DigitalSMART provides an online dashboard that allows you to track in real time the effectiveness of your digital campaign as measured by key performance indicators such as total impressions, click-through rates (CTR), web page views and foot traffic.