A Comprehensive, Multimedia Marketing Strategy
SMARTAgency delivers a comprehensive program to grow your hospital’s revenue and fight outmigration.
Improve Your Brand, Raise Awareness and Promote Growth Through SMARTAgency.
Influence Marketing’s strategic marketing partnership is designed to help rural hospitals grow revenue and fight outmigration. This comprehensive approach to rural healthcare marketing takes into consideration your hospital’s market share, competitive landscape and key health services to create a strategic marketing plan, then provides the ongoing support needed to implement that plan.
- Assessment & Planning
- Content Creation
- Digital & Social Media
- Monthly Implementation
- AdBank Access
- Quarterly Reporting
Assessment and Planning
We start by building a solid understanding of the hospital’s current situation based on outmigration, patient satisfaction scores and an analysis of local competition, followed by an on-site deep dive discovery process. From this a strategic marketing plan and timeline will be developed.
Content Creation and Message Development
Strategic messaging platforms are developed and content is created delivering a consistent message, typically focused on four primary objectives: brand image, patient testimonials, key healthcare services and provider promotion.
Digital and Social Media
Included as part of SMARTAgency are monthly campaigns deploying targeted digital media through appropriate internet channels, search engines and mobile devices, as well as daily social media posts on Facebook.
Monthly Support and Implementation
A dedicated account manager provides ongoing accessibility and daily support. Monthly account planning sessions and monthly status meetings are scheduled to ensure ongoing project management and long-term planning.
AdBank Access
Also included as part of SMARTAgency is access to AdBank, a free online content resource of more than 5,000 hospital marketing concepts.
Quarterly Reporting
Comprehensive quarterly reports are created for hospital leadership review. These reports include a summary of recent campaign implementation, monthly activity, digital and social media analytics and a look ahead at upcoming marketing efforts. These reports are then compiled each year as a comprehensive annual review.
Contact Us for More SMARTAgency Information and Details
To receive more information about SMARTAgency please fill out the form below. Someone from our account service department will contact you to answer your questions or set up a time to review our digital marketing capabilities. Or call 720-432-4419 at your convenience and ask for account service.
