SMARTSocial is a comprehensive social media management service designed to maximize your online presence, engage your target audience, and drive business growth. This unique program provides an initial social media audit followed by strategic media plan development, consistent and relevant messaging combined with a mixture of creative content, and in-depth analytics reporting to measure ROI and social impact.
Auditing Your Social Presence
The SMARTSocial Media Management Program offers an in-depth audit of any existing social media platform(s) you may utilize. A social media audit is a systematic evaluation of a brand’s social media presence and performance, analyzing content, engagement metrics, audience demographics, and platform optimization to gain insights into the effectiveness of the current social media strategy and inform future improvements.
Strategic Plan Development
Based on the audit findings and the hospital’s goals, influence Marketing will work with you to create a detailed social media strategy. We begin by understanding your business goals, target audience, and industry landscape. Based on this analysis, we create a fully customized social media strategy that aligns with your objectives and ensures a consistent brand voice across platforms. The strategy includes target platforms, content themes, posting frequency, tone of voice, and key performance indicators (KPIs) to track. This step also includes content planning, a customized content calendar, and an advertising and promotions guide.
The social media strategy development is just the first step in our program. Once established, the plan is put into action and supported by a wide array of components including:
- Platform Management
- Customized Content Calendar
- Industry Messaging
- Content Creation and Curation
- Social Media Posting and Scheduling
- Trends Monitoring
- Team Training and Coordination
- Community Management Guide
- Social Media Best Practices
- Crisis Protocol Strategy
- Competitor Analysis
- Robust Analytics Reporting
- Monthly Strategy Review
- Bi-Yearly and Yearly Comprehensive Evaluations
- …and much more!
Monitoring Your Investment
A key part of the SMARTSocial Media Management Program is our ability to provide customized, robust analytics reporting. Our tracking and measuring capabilities are designed to calculate the results of a variety of key performance indicators.
Things We Track:
- Engagement Rate
- Click-Through Rate (CTR)
- Conversion Rate (With Hospital Guidance)
- Referral Traffic
- Follower Growth Rate
- Share of Voice
- Social Media ROI
- Sentiment Analysis
- Engagement by Content Type
Contact Us for More SMARTSocial Information and Details
To receive more information about SMARTSocial please fill out the form below. Someone from our account service department will contact you to answer your questions or set up a time to review our digital marketing capabilities. Or call 615-425-0821 at your convenience and ask for account service.