SMARTSocial is a comprehensive social media management service designed to maximize your online presence, engage your target audience, and drive business growth. This unique program provides an initial social media audit followed by strategic media plan development, consistent and relevant messaging combined with a mixture of creative content, and in-depth analytics reporting to measure ROI and social impact.

Auditing Your Social Presence

The SMARTSocial Media Management Program offers an in-depth audit of any existing social media platform(s) you may utilize. A social media audit is a systematic evaluation of a brand’s social media presence and performance, analyzing content, engagement metrics, audience demographics, and platform optimization to gain insights into the effectiveness of the current social media strategy and inform future improvements.

Strategic Plan Development

Based on the audit findings and the hospital’s goals, influence Marketing will work with you to create a detailed social media strategy. We begin by understanding your business goals, target audience, and industry landscape. Based on this analysis, we create a fully customized social media strategy that aligns with your objectives and ensures a consistent brand voice across platforms. The strategy includes target platforms, content themes, posting frequency, tone of voice, and key performance indicators (KPIs) to track. This step also includes content planning, a customized content calendar, and an advertising and promotions guide.

Program Overview

The social media strategy development is just the first step in our program. Once established, the plan is put into action and supported by a wide array of components including: