Brand Communications Specialists
influence Marketing is a strategic brand communications company with a specialty in growing non-urban hospitals. We like to call them hometown hospitals. We love that these organizations serve people in a vital, life-changing way and we are delighted that we can make a contribution to their success. Our SmartGROWTH solution is the cornerstone to grow hospital revenue and fight outmigration. The comprehensive program includes assessment, planning, creative messaging for appropriate media, tracking and ongoing monthly implementation and support. And it includes AdBank for hospitals with over 5,000 marketing concepts.
Our practice is strategic brand communications. Our specialty is hometown hospitals.
Non-Urban Hospitals like yours face unique challenges as they fight outmigration to the big city hospital up the road. The lure of “bigger is better” is a siren song to many in these communities, leading to significant outmigration numbers and millions of dollars leaving their community for services they could have received at home in the local hospital.
We’ve helped hometown hospitals all across America to reduce outmigration and increase market share with field-tested strategies and all the marketing and measurement tools a hospital needs to be successful in the fight.
We begin with a deep dive analysis to assess the benefits and advantages your hospital offers. Often we add a market audit that includes on-the-ground research and an assessment of your hospital marketing environment. Additionally, we develop a strategic marketing communications plan with budget, timeline and detailed media recommendations. It continues with regular strategy meetings, conference reports, status reports and updates…and of course an account team of strategists and creative to provide daily guidance and support to our hospital clients.
The plan is supported by an array of marketing tools we have developed over the years including our unique, online Hospital AdBank with over 5,000 marketing pieces readily available for one low monthly subscription. Read more about AdBank on this website as well as our other marketing tools including MyHometown Health consumer magazines, SmartSite websites, DigitalSmart, GRAVITY data analytics, FastER Wait Time APP and more.
We are a full service advertising agency with expertise in all of the necessary print, electronic and digital media including websites and social media. So as we develop a plan for the tools and strategy you will need, we can also provide the creative needs to fulfill the plan.
Our desire is to serve you by becoming your ex-officio marketing swat team to deliver the results you need on time and on budget.
Chuck’s experience springs from the media industry where he served as publisher of multiple publications including a leading national healthcare trade magazine. He was the owner and publisher of The Nashville Scene during its formative years until he sold it to devote his full energies to the agency side of the advertising business in 1986. He serves as the agency leader on strategic brand development and marketing. Chuck has led the influence Marketing team as we’ve worked with over 170 non-urban hospitals coast to coast to solve their greatest marketing challenges.
Bryan Rodgers—Executive Vice President, Creative Director
Bryan’s career in advertising included a term as the President of the Nashville Advertising Federation and of Rodgers and Brandon Advertising. Bryan is a graduate of Delta State University and holds an MBA from the Owen Graduate School of Management at Vanderbilt University. An award-winning designer, he serves as the creative director for all agency clients. Bryan has led the influence Marketing creative team to develop brand strategies and over 5,000 marketing pieces which are all available online through our one-of-a-kind Hospital AdBank.